When clients purchase Atlanta SEO services, they are buying a process, not a product. This process can include a wide variety of tasks that are categorized as “on-page” or “off-page.”
On-page SEO includes anything related to the website itself. The main components are content, HTML, and architecture. Content depends on keywords, and the first step of an SEO campaign is research to determine which search terms a site should try to rank for. Then relevant, engaging content must be created to feature those keywords. While keyword research and content development are two of the biggest aspects of an SEO campaign, other factors like HTML tags and site design also have a significant impact. While content speaks to the customer, HTML and site architecture speak directly to the search engine, making it possible for the search engine to crawl the site and find your content.
Off-page SEO, on the other hand, involves the behavior of readers and other publishers. The goal of off-page SEO is to get links from other reputable websites to your web page. Off-page SEO can include social media marketing, guest blog posts, comments on blogs or forums, and press releases, to name a few. The more quality links that point to your website, the higher it will rank in search results. Quality, however, is key.