A/B Testing

A/B Testing

One of the primary goals for any business is to improve website efficiency. This means converting visitors into sales at a higher rate, and then attracting more visitors. When trying to increase the efficiency of a website, it is important to experiment with different approaches, and then track which ones work, and which ones don’t. This is where A/B Testing , or Split Testing comes in.

What Is A/B Testing?

A/B testing is the act of creating two copies of a web page, each with slight differences, and then tracking the results. For example, let’s say your goal is to get more people to sign up for your newsletter on your home page. To A/B test, you would first create two copies of your homepage. The first would remain the same, and the second would have some changes – like the placement of the sign-up form. You would then randomly show one of the two pages to any visitors, and track the results. Over time you would eventually see which page is more efficient – the one with the change, or the original. You then use these results to further improve your website, and A/B test something else to gather more information.

How Do You A/B Test a Website?

There are plenty of tools online that can help you to A/B test your website. These are great if you are the webmaster of your own website, and know how to edit things like HTML, CSS, and the words on your site. If you just want to track a minor change or two, you may be able to A/B test your website on your own. However, if you want a more comprehensive A/B testing plan, or you are not comfortable editing your website on a deeper level, you may want to hire a service to do this for you.

Why Is A/B Testing Important?

The only way to improve a website is through gathering data, and learning what is working. A/B testing allows you to try out different methods at the same time, eliminating other possible factors. For example, if instead of A/B testing, you compared current data to past data, you would have to account for other possibilities. Maybe your website improvement is coming from the month you are in, or another marketing campaign you’re running, rather than the changes you made to your website. By running A/B tests, all of the other factors remain the same, and only the small part you’re testing is affected. By drilling down to a specific factor, you can learn a lot about your website, and which actions will lead to the best results.

Contact Us Today To Get Started With A/B Testing

If you want to improve the efficiency of your website, let Power Local Marketing help you out. We run A/B testing campaigns through Google Optimize, and can help to figure out the best configuration from your website. By having a professional team run A/B testing on your website, you can improve the number of people who turn into sales after visiting your site.

To find out more, please visit our Pricing page. We have several plans available, making it easy to fit into your budget. If you would like to find out more information about our A/B testing service, please feel free to contact us at any time. We would be happy to answer any questions, or go over the benefits that a strong A/B testing service provides.

Don’t let a great website go to waste. By A/B testing, you can learn more about what’s working on your site, and find out which areas need improvement. This information will prove invaluable going forward, as you bring in more visitors to your website, and turn them into sales.


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