“Siri, what is voice search?” If you’re tempted to ask this to your smartphone as you’re reading this, then you’re already aware of the benefits of voice search. It makes getting answers to your everyday questions easier, more convenient, and sometimes even fun. Because of its convenience and ever-improving accuracy, voice search has grown drastically and will only continue to grow, making it of vital importance to your overall SEO strategy.
Is Voice Search the same as Mobile Search?
No, not really. But it might as well be. While there are plenty of non-mobile devices that have voice search capability, the tendency is more towards mobile because voice search is already included with most smartphones and tablets out of the box. That’s part of the convenience that adds to the growing popularity of asking your phone for answers to everyday questions, or letting it know just how hungry you are at the moment.
How Do Search Engines Use Structured Data?
The same overarching theme of SEO is still very much a part of the answer. You must provide engaging, unique, relevant content while providing a positive user experience. If your entire SEO strategy revolves around this basic tenant, it’s pretty hard to go wrong. That being said, there are always things you can do to improve your chances of showing up at the top.
Here are a few simple steps that can significantly improve your voice search rankings:
1) You Have to Stump Siri
In order for there to even be any kind of search results, the user must first ask a question that Siri, Cortana, or Alexa can’t answer on their own. That means that you have to be capable of providing answers not currently in the digital assistant’s arsenal.
SEO agencies agree that you have to go beyond any shallow content for which the robots have already been prepared. Aim for more meaningful content that would require a user to turn to you instead.
A good way to test out a phrase is to try asking your own phone a question and see if it has a quick response or returns a list of search results.
2) Target More “Human Like” Keywords and Phrases
Have you ever found yourself leaving out verbs or conjunctions on Google? Everybody does it, and it makes perfect sense since you’ll get the results you want for less effort. But it turns out that this tendency is much less prevalent with voice search. Talking is much more natural than typing, and phrases like “super moon date” don’t flow quite as nicely as “when is the next super moon?”
Go after terms as people would say them, not type them. In the case of voice search, the benefit of saving a fraction of a second does not outweigh the benefits of sounding human.
3) Be “Near Me” Often
If you provide a service for which proximity is a huge plus, let people and the digital assistants know! According to Search Engine Land, “Near Me” searches getting more and more common, and so you should definitely include keywords containing this phrase as part of your SEO strategy.
Make sure to only do so when relevant and when it make sense. But including these keywords will help you show up for local searches that could bring you valuable traffic.
Affordable Options for Improving Voice Search Rankings
While everything covered here is simple stuff, it does take a little time investment. Running a business is hard work and it’s not always possible to do everything – or do everything well – on your own. If you are serious about getting more traffic from online sources, it might be a good idea to consider hiring an online marketing agency to handle your SEO. Power Local Marketing offers affordable Local SEO options that take Voice Search into account and are tailored to your specific business and industry.
Before settling on any SEO Agency (including ourselves) make sure to go with one that will truly have your business’s best interest in mind and heart, and will work hard to get you results. Contact us and we can create an SEO plan-of-attack for your business within your budget. If you prefer, you can also give us a call today at (706) 804-0539.